Miller's RV

Problem

Miller’s RV is a Baton Rouge staple. A family-owned and operated business for over 35 years, Miller’s has provided top-notch customer service to thousands of customers looking to get out there and “Enjoy the Journey”!

Miller’s faced a formidable task: distinguishing themselves amidst a sea of sprawling RV dealerships in the city, each armed with substantial marketing budgets. Miller’s was in a harder-to-find location, unlike the other dealers littered along the interstate. Their mission? To underscore the unparalleled value of exceptional customer service, family values and top-tier products, compelling customers to “Enjoy the Journey” firsthand.

With the limited budget at hand, Parish created a unique and carefully tailored Google Ad campaign to get the best value from each impression and click. We accentuated the ease of working with a dealer that was looking out for your best interest, and not the pockets of an aggressive salesman. We also needed to gain visibility for the dealership that wasn’t easily located.

Within a span of just a few months website traffic was up from the previous 10 to 20 visitors a day to 200 to 250 visitors, or more. Campaigns were consistently targeted at specific RV units that were new to the lot, needed to be sold in a timely manner, and plenty of other criteria given by the leadership team at Miller’s. Prospective clients were exposed to previously overlooked RVs and travel trailers on the premises, offered at enticing prices tailored to their benefit.